A website can make a small business look like a huge corporation
Creating a website that makes you look bigger than what you are
This means a small business can present as large or creative of an image on the Internet as a bigger company - with the right design team. A website also allows easy and safe communication between the consumer and you so that anyone who visits your site can contact you at any time by sending an email. Unlike communications that originate from other forms of advertising, consumers who send emails don't have to deal with many problems of everyday business: pushy salesmen, remembering to call during business hours, having to battle crowds to get to your stores, spending time waiting on voice mail or getting the wrong information. It's convenient, easy, and safe for the consumer. Email is also convenient for you.
You can respond to all your customer inquiries at the same time, and do it when you have a free moment - not in the middle of rush hour when someone calls up to ask for product information or directions to your location. You can save money on tech support and answering questions. If your employees spend a lot of time answering the same questions and sending out the same material, you can reduce that labor cost significantly by providing the information on the website. For instance, a client can avoid having to mail or fax information for over 1,000 phone call solicitations in a one-year period simply by providing the information on their site. That improves on labor costs and provides a real cost savings in reduced long distance phone bills (for faxes) and postage. Your website can also take orders while you sleep as people can place orders on a website at any time, day or night. But most importantly, no salesmen manning the store, no utilities, no insurance, no payroll...computers don't need a benefit package or overtime. For every second of every day, your website is working for you! As to your choice for website design, if a designer can't tell you why a website is a unique marketing tool as we have here, how successful will their website be? Are they helping you to develop a marketing mechanism or are they selling special effects? Is it an intelligent tool for driving business or an overpriced, turbo-charged business card? Make sure you choose a designer with marketing expertise, experience and skills
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Jan 17, 2008 @ 07:59 pm
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Did you know?
There are four times as many mobile phones as there are PC's
Mobi is backed by leading mobile operators and content providers including Ericsson, NOkia Orascom Telecom, Samusung Electronics, T-mobile, Vodfone-in addition to Microsoft, Google and more.
In 2006, more people ...
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